Paste your headline, pitch, or above-the-fold copy. Get scored on 5 dimensions that separate high-converting offers from forgettable ones.
Try an example
Clarity
Can a stranger understand it in 5 seconds? Jargon, length, and passive voice checks.
Specificity
Does it name WHO it's for, WHAT they get, and HOW it happens?
Urgency
Does it create a reason to act now? Pain points and timing signals.
Proof
Social proof, client counts, revenue, credentials, or risk reversal.
CTA
Is the next step clear, specific, and benefit-driven?